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Jonathan Muirhead


Mr. Muirhead joined the Safety First team in 2006 and acquired ownership in 2012. He has succeeded in building a company based on Safety, Integrity, Leadership, Teamwork and Excellence, which are Safety First's core values.

Prior to Safety First, Mr. Muirhead's introduction to the industry began 21 years ago when he was mentored and worked with some of the greatest entrepreneurs in the industry.

Mr. Muirhead's passions are aviation and his beautiful family. Success drives Mr. Muirhead in all endeavors personal and professional.


Jonathan Muirhead

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President and Chief Operating Officer

Justine Ness

Justine Ness


Ms. Ness is proud to be the President and Chief Operating Officer of Safety First. She joined Safety First's Leadership team in 2011 and acquired ownership in 2022.  Ms. Ness provides strategic direction, creates long-term value, and generates profitable growth through the creative strategies of business development.

Ms. Ness has a natural affinity for leadership and problem solving she possesses an unwavering work ethic with fearless grit and tenacity.  She is an unstoppable force that loves people, negotiation, and team building.

Her passion is her family and the company. 

Chief Financial Officer 

Diane Grove

Office: 587-745-2601

Diane Grove

Mrs. Grove  joined the Safety First leadership team in 2020. Mrs. Grove oversees the accounting, business support, financial planning and analysis, and tax functions. She has over 25 years of financial experience. Her work ethic and integrity are parallel to none. She has a strong insight, unwavering dedication and a need to succeed. 

Mrs. Grove is married to the love of her life and has two very successful children. Her grandchildren are her pride and joy. 

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Vice President

Field Operations

Jody Jewell

Work Cell: 587-989-4940

Office: 587-745-2601 ext. 3


Operations Coordinator

Ashley Smith

Work Cell: 780-202-4984

Office: 780-542-9191 ext. 2

Jody Jewell

Mr. Jewell  joined the Safety First leadership team in 2020. With his attention to detail, process driven attitude, high work ethic and integrity, he looks to generate profitable growth and a high performance team. With over 15 years of experience building and leading teams, he is proficient at directing projects that improve processes and efficiencies while meeting deadlines and budget requirements.

Previous to joining Safety First, Mr. Jewell served in various senior positions including District Manager – Operations for BOS Solutions- Leduc District, VP – Operations for Global Ops-Kayden Industries, Director of Operations – North America-Kayden Industries Ltd, and Operations Manager – Canada - Kayden Industries Ltd.

Mr. Jewell's introduction to the industry began 25 years ago with various drilling rig contractors.

Mr. Jewell is married and has three children, enjoys fitness, and golfing.


Dispatch Supervisor

Sam Drager

Work Cell: 780-385-4984

Office: 780-888-3926


Medical Lead 

Heather Roblee

Office: 587-745-2601


Human Resource



Beverley Cameron

Office: 780-888-3926 ext. 4


Quality Control

Kate Findlay

Office: 780-545-9191

Accounts Payable

Office: 587-745-2601


Accounts Receivable


Leslie Perez 

Office: 780-545-9191 ext. 5


Accounts Receivable


Amanda Kerr

Office: 587-745-2601


Drayton Valley 

Office: 780-545-9191

Tatum Moody : Hardisty

Office: 780-888-3926


Occupational Testing


(Sherwood Park)

(Drayton Valley)


Sherwood Park Shop 

Office: 587-745-2601


Hardisty Shop Lead

Rob Harrison

Office: 780-888-3926


Drayton Valley Shop 

Office: 780-542-9191

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